January 27th, 2015
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How Can You Make Your Big Data “Smarter”?

Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing decisions.
January 27th, 2015
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Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers about search.
January 27th, 2015
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A Good Content Strategy Is Like a Healthy Diet

Choose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information about your strategy.
January 27th, 2015
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Are Consumers Gaming You? Let Them, Says Mindshare Study

A new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or carefully selecting online shopping days.
January 27th, 2015
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The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target.
January 27th, 2015
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YP Data Helps National Brands Go Local

YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa.
January 27th, 2015
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Big Data and the CMO: Only the Tech-Savvy Survive

As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence officer (CIO) is beginning to blur.
January 27th, 2015
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ClickZ Content Takeover Day One: A Look at What’s Coming Up

ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there!
January 27th, 2015
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20 Types of Selfies to Ask Your Audience to Share

There's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts.
January 27th, 2015
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5 Ways to Turn Customer Obsession Into Marketing ROI

In order to boost your company's return on investment, make sure you are focused on your customers' satisfaction.