October 21st, 2014
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Creativity and Data: Can’t We Just Be Friends?

Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at the right time.
October 21st, 2014
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Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experiences.
October 21st, 2014
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7 Tips for Using Data to Maximize Content

In order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two work together.
October 20th, 2014
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The First Month in Start-Up/SME Marketing (Part 4)

The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a result contribute to lead generation and the business pipeline.
October 20th, 2014
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Will Snapchat’s Lack of Targeting in First Ad Do More Harm Than Good?

Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of targeting hinder the ads’ effectiveness?
October 20th, 2014
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Will Snapchat’s Lack of Targeting in First Ad Do More Harm Than Good?

Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of targeting hinder the ads’ effectiveness?
October 20th, 2014
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Relying on Word of Mouth? Boost Your Visibility with a Modern Online Marketing … – Broadway World


Relying on Word of Mouth? Boost Your Visibility with a Modern Online Marketing ...
Broadway World
Once the domain of larger and/or more technologically savvy businesses, today even much smaller firms have embraced Internet marketing as an effective method for reaching a wider audience, andpenetrating deeper into local markets. Due to the rapid ...

and more »
October 20th, 2014
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Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.
October 20th, 2014
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The Sudden Death of Cable?

The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics.
October 20th, 2014
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The Convergence Assessment

Creating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first.