November 25th, 2014
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Mobile Ads Drive Differing In-Store Visits Depending On Sector

A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical.
November 25th, 2014
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Marketing to the Experience Generation

Mobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India.
November 25th, 2014
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If Online Marketing Isn’t One of Your Priorities, Read This – Forbes


If Online Marketing Isn't One of Your Priorities, Read This
Forbes
Day-to-day operations and economics center on accessing the Internet via mobile devices and making micro-transactions in short periods of time. With the public's attention span continually shrinking, a valid online marketing approach is the difference ...

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November 25th, 2014
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Gravity4 Announces Strategic Platform Partnership with Leading Independent … – PR Newswire (press release)


Gravity4 Announces Strategic Platform Partnership with Leading Independent ...
PR Newswire (press release)
SAN FRANCISCO, Nov. 25, 2014 /PRNewswire/ -- Gravity4™, the world's first high-frequency marketing operating system, announced a strategic partnership with Internet Marketing Inc. (IMI), a leading independent agency headquartered in San Diego, ...

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November 25th, 2014
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What Do We Mean When We Want “Insight”?

What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way?
November 25th, 2014
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Less Is More: 2 Areas Where PPC Campaign Segmentation Could Be Wasting Your Time

While segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting.
November 25th, 2014
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The Power of Problems

Although we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves.
November 25th, 2014
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The 5 Must-Have Emails for Marketing Automation

By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you use these strategies?
November 25th, 2014
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7 Marketing Best Practices I Picked Up in Amsterdam

A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year.
November 24th, 2014
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Google Contributor Lets Users Pay to Remove Ads From Websites

Google is running an ad-free Internet experiment that could challenge its own ad-funded business model.